New in Cake exists at the intersection of great food experiences and great places to stay.
New in Cake was founded on a simple idea: exceptional restaurant brands deserve exceptional partners. Whether it’s a lively night at Tigers Milk, sharing plates at La Parada, the flavours of Mozambik, or a classic King Pie — we hold the franchise rights and equip operators to succeed.
Today we hold the franchise rights to Tigers Milk, La Parada, Mozambik, King Pie, The BlockMan, Lulu’s, Kolonaki and Moderna. We select partners carefully, equip them thoroughly, and support them continuously so every location upholds the brand promise.
Our focus is clear: select the right partners, equip them thoroughly, and support them continuously so every location upholds the brand promise.
Franchisees are long-term partners, not transactions. Their success is our success.
We prioritize excellence and fit over volume — protecting brand integrity at every location.
Clear investment ranges, honest performance expectations, and straightforward pricing.
We expand carefully — protecting brand integrity and the experience of every guest.
We are steadily growing: refining existing franchise models and supporting new locations where the market calls for them.
If you are an entrepreneur looking for a proven restaurant concept with real support — we would love to work with you.