Our Story

Proven Brands. Real Partnership.

New in Cake exists at the intersection of great food experiences and great places to stay.

Who We Are

We Own Franchise Rights & Power Bookings

New in Cake was founded on a simple idea: exceptional restaurant brands deserve exceptional partners. Whether it’s a lively night at Tigers Milk, sharing plates at La Parada, the flavours of Mozambik, or a classic King Pie — we hold the franchise rights and equip operators to succeed.

Today we hold the franchise rights to Tigers Milk, La Parada, Mozambik, King Pie, The BlockMan, Lulu’s, Kolonaki and Moderna. We select partners carefully, equip them thoroughly, and support them continuously so every location upholds the brand promise.

Our focus is clear: select the right partners, equip them thoroughly, and support them continuously so every location upholds the brand promise.

Bakery and hospitality
What Guides Us

Our Principles

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Partnership First

Franchisees are long-term partners, not transactions. Their success is our success.

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Quality Over Quantity

We prioritize excellence and fit over volume — protecting brand integrity at every location.

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Transparency

Clear investment ranges, honest performance expectations, and straightforward pricing.

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Thoughtful Growth

We expand carefully — protecting brand integrity and the experience of every guest.

Hospitality team
Looking Ahead

Building Something That Lasts

We are steadily growing: refining existing franchise models and supporting new locations where the market calls for them.

If you are an entrepreneur looking for a proven restaurant concept with real support — we would love to work with you.

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Want to Know More?

Whether you have a franchise question or want to explore ownership, our team is ready to help.